Wilderness Program

Logo Design

This logo was designed for the Wilderness Program of Chestermere Lake Middle School. It is a new program at the school and needed a clean, youthful design. I worked with the department head to create this simple but creative logo. The triangle represents a mountain which has a white W through the middle for Wilderness Program. Having the mountain surrounded and circled by the text creates a sense of unity but also determination. The feeling conveyed is that in the CLMS wilderness program you will literally go up and around mountains and gain a wide range of knowledge, bringing you full circle safely back home.

Process:

This process began with creating thumbnails by drawing mountains, flowers and trees. The thumbnails looked very busy and cluttered. I decided to go with a simpler visual by having a solitary mountain as the main focus. Once happy with a few thumbnails, I started creating the logo in Adobe Illlustrator and began playing with colours and typefaces.