Dr.Joe

Logo Design & Branding

This logo was designed for Dr. Joe Greenholtz who is an immigration consultant here in Canada. He wanted a professional and modern logo to represent him online.

Along with the logo, I created a brand identity guideline for Dr. Joe. This was especially helpful for Joe because he also wanted a Japanese version of his logo. Below is the guideline. The Japanese versions of the logo can be found on page 5.

Process:

This design process began with a picture that Dr. Joe provided as inspiration for the logo. The image was of Joe dressed as the logo represents. He wanted his logo and brand to represent the image which was an important milestone in This design process began with a picture that Dr. Joe provided as inspiration for the logo. The image was of Joe dressed as the logo represents. He wanted his logo and brand to represent the image which was an important milestone in his personal and professional life. I used the image provided as inspiration. I drew thumbnails over it and played with shading and textures. After designing it in Adobe Illustrator, and getting it approved by Dr.Joe, I moved forward with creating his brand identity guideline.